Give it five minutes
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| image by oregonlive.com |
I read this article the other day by the people at Basecamp. I've respected them for a long time, and the article was really good. My favorite part, though, was this quote from Jony Ive:
And just as Steve loved ideas, and loved making stuff, he treated the process of creativity with a rare and a wonderful reverence. You see, I think he better than anyone understood that while ideas ultimately can be so powerful, they begin as fragile, barely formed thoughts, so easily missed, so easily compromised, so easily just squished.
And it made me think back to Creativity, Inc. and the idea of the ugly baby vs the hungry beast. That pumpkin in the picture above is the ugly baby and it's easy to squish for a giant animal like an elephant.
Don't squish your ugly babies! Give them a chance and nurture them.
What ugly babies have you been working on lately? And how are you protecting them?
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